The Canada Brand reflects our country’s reputation as a producer of high-quality, safe, and environmentally-friendly foods. The Canada Brand is represented visually with our stylized maple leaf and Canada wordmark, and the tagline “Quality is in our Nature”. When looking for Canadian products try and spot the Canada Brand logo on packages. Some packages will have the statement Product of Canada or Made in Canada on their labels. When consumers see these symbols they know this is a promise that the Canadian product embodies our five core attributes:
Commitment – to continuous improvement, and to building relationships and working with buyers to offer solutions and support that helps them meet the demands of end-use consumers
Excellence/quality – in our products, processes, attitude and natural endowments of land and water
Customer focus – as a multi-cultural country known for its efforts to help others, Canada is well positioned to understand and respond to the needs of international customers
Nature – as in our collective values and personality, as well as our clean, pristine landscape and wide-open spaces are strong images that international buyers and consumers associate with Canada
Trustworthiness – consistently delivering the first three attributes to our customers will continue to build and reinforce their trust in us
Based on these attributes, our brand promise embodies our dedication to excellence and deep commitment to safety, quality, environmental responsibility, innovation and service.
Buying Canadian food, beverages, and ingredients is buying a promise that the food will be high-quality and nutritious. Canadian food is produced in a pristine environment with the highest safety standards in the world. Canada has developed a world class food safety system that is based on collaborative efforts among all its importers. It is a science-based, rigorously enforced through laws and regulations and comprehensive in that it covers every aspect of food production. Canadian producers take pride in ensuring consumers around the world can take comfort when they choose Canadian.
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