Creative.Informed.Forward-Thinking
Education
MOUNT SAINT VINCENT UNIVERSITY
CAPILANO UNIVERSITY
CAPILANO UNIVERISTY
Bachelors of Public Relations, Minor in Marketing
2011 - 2014
Focus in Consumer Behaviour, Social Media, and Communications Writing
Diploma of Entertainment Management
2009 - 2011
Focus in Music Industry Management, Event Planning, Digital Marketing
and Social Media Management
Diploma of Music Transfer
2007 - 2009
Voice Major with a Focus in Composition, History, and Performance
Work Experience
Most Recent Position
November 2022 – November 2023
INETCO SYSTEMS LTD
Marketing and Communications Manager
Additional Work History
March 2021 – July 2022
SAP
Product Marketing Manager
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Organizing and leading awareness-based marketing plans and launch plans for SAP BTP and the expanding service offerings in the free tier model for SAP BTP
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Executing the content strategy and leading promotional asset development across mediums to help bring more awareness
May 2018 – November 2020
UNIVERSITY OF BRITISH COLUMBIA
COMMUNICATION ASSISTANT
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Designed and curated Faculty of Education and campus wide digital signage
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Managed multiple Faculty of Education and affiliated websites
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Managed multiple Faculty of Education social media channels
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Wrote and curated Faculty news articles and event postings
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Wrote and curated multiple weekly newsletters
June 2017 – January 2018
SAP
MARKETING MANAGER
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Managed the editorial calendars for IoT and Digital Supply Chain
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Developed blogs with executives and staffed writers
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Oversaw lifecycle of the internal and external marketing asset inventory
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Created multiple quarterly infographics on operational results across
November 2014 – April 2015
SIMPLY CAST
PARTNERSHIP DEVELOPMENT SPECIALIST
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Developed new business via email and social media.
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Identified key buying influencers within these prospects to pass on to the business development team.
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Managed data for new and prospective clients
August 2015 – June 2017
SAP
ENABLEMENT COORDINATOR
Designed and implemented global enablement programs
Designed and maintained the core Internet of Things eLearning curriculum for all sales staff
Planned in-person training events throughout the USA and Europe such as boot camps and conference materials
Coordinated learning objectives and activities across significant exhibitions focusing on the Internet of Things
MOUNT SAINT VINCENT UNIVERSITY
COMMUNICATIONS SPECIALIST
May 2014 – December 2014
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Planned and organized photoshoots for the MSVU Researcher Video Series
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Organized and filmed interviews with researchers
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Edited Video interviews for the MSVU Researcher Video Series
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Managed and created content for multiple social media channels across the Research Department
January 2013 – May 2013
CLEAN NOVA SCOTIA
COMMUNICATIONS SPECIALIST
Created content for external audiences to promote all Clean Nova Scotia activities and initiatives
Managed multiple social media channels focusing on growth and value-added posting
Drafted traditional media releases
Assisted with media relations including setting up interviews and media appearances
May 2012 – September 2012
AGRICULTURE AGRI-FOOD CANADA
COMMUNICATIONS SPECIALIST
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Led planning of media tours of different areas of Canada for reporters from around the world
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Created media kits for media tours promoting Canada’s food and beverage industries
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Coordinated promotional materials including a recipe calendar, high-end recipe book and interactive online flipbook to promote Canadian products
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Led planning of a Canadian food and tourism festival in Mexico
September 2013 – December 2013
FEDERAL GOVERNMENT OF CANADA
COMMUNICATIONS SPECIALIST
Created storylines for key issues in the Labour Program
Wrote articles for the government news pages supporting key storylines concerning the Labour Program
Created strategic documents for a video series for consumer engagement
May 2013 – August 2013
MOUNT SAINT VINCENT UNIVERSITY
RESIDENCE LIFE LIAISON
Created content designed for all incoming residence students
Designed multiple deliverables for both external and internal audiences
Worked with incoming students to ensure all of their questions were answered and concerns were addressed
September 2011 - May 2011
604 RECORDS
SOCIAL MEDIA SPECIALIST
Created and managed influcencer database
Maintained and advanced relationships with online influencers
Maintained and advanced media relations with online and traditional media
Tracked news coverage for bands across the label
Managed the social media accounts for multiple bands with a focus on fan engagement and event promotion
September 2009 - May 2011
IVY LEAGUE BRAWLERS
BAND MANAGER
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Managed band show schedule and advanced relationships with venue owners and promoters
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Led the logistical planning and promotion of the band's CD release
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Organized logistics for CD and online release of the band's first album and singles
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Managed the online presence and social media accounts for the band across multiple platforms.
To see a full list of my past experience, please visit my LinkedIn profile.
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Conducted thorough research to identify opportunities and trends in event marketing
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Monitored social media analytics to optimize content and strategies for improved reach
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Spearheaded the planning and execution of webinars, ensuring a smooth and impactful experience for participants
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Collaborated with partners to organize joint webinars, coordinated content development, secured speakers, and managed logistical details
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Coordinated content creation, speaker recruitment, and logistical details to deliver high-quality webinars
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Produced compelling and persuasive content for various channels, including website, social media, and promotional materials
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Helped in the planning of the content calendar for 2023 and led the execution of the content strategy
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Demonstrated strong copywriting skills, creating content that effectively